Budweiser Treats Music Fans to Vinyl Records in the Form of Beer Coasters

New work taps into the ingenuity of the underground music scene.

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For underground MCs of the past and present, innovative promotional tactics can make a huge difference in building a following. Sometimes that even means using deserted locations or mundane objects to get the music into people’s hands.

Budweiser drew inspiration from the underground scene’s history of subversive promotional tactics by releasing a series of “playable” vinyl beer coasters for music fans. Created by Wieden+Kennedy São Paulo, the campaign shares the message that “The stage is yours to take.”



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