Budweiser Ran This Classic ’80s Ad With Harry Caray Right After the World Series Ended

Salute to legendary Cubs announcer

Headshot of Tim Nudd

Nike wasn't the only brand that was prepared for a Chicago Cubs victory in the World Series last night—with a special commercial ready to go right after the final out.

Budweiser also rose to the occasion with a great tribute, re-airing a classic commercial from the 1980s featuring legendary Cubs announcer Harry Caray, one of the most beloved characters in the history of the beleaguered franchise.

It's such a fun, simple spot that stands up today despite its goofiness, because it captures Caray's infectious charm so well.

And by airing an old spot—from back when the Cubs' next title, as it turns out, was still three decades in the future—the brand not only honored Caray but helped put the team's long drought without a championship in perspective. 

Separately, the A-B Inbev brand also created the two-minute video below, which uses old audio of Caray that's been stitched together to make it sound like he's announcing the end of last night's game.

"Harry, they did it," the video description reads. "The impossible is possible. Hear the legend call one last game. Cubs, #ThisBudsForYou." 

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@nudd Tim Nudd is a former creative editor of Adweek.