Bud Light Imagines How Great (or Not) It Would Be to Have Your Own Personal Beer Vendor

Ever wonder what it would be like to have your own personal beer vendor following you around? Turns out it's not as great as you might think. Bud Light explores the absurd idea in its first broadcast ad of the NFL season, from agency Wieden + Kennedy New York. "Vendor" opens on a guy telling his friend it would be "awesome to have this guy around all the time" as a Bud Light vendor hands him an ice cold beer at a football game. But while things seem great at first—beer on the couch without needing to get up, shower beer—it soon turns into a classic "Be careful what you wish for" tale. [kickout id="1"] "Vendor" ends with a tearful goodbye and the line, "Here's to the friends you can always count on," followed by a positioning of Bud Light as "Brewed to be America's favorite light lager," which W+K introduced last month with a pair of ads touting the product's "four simple ingredients." The ad will make its broadcast debut tonight during the second quarter of the New England Patriots' home opener against the Kansas City Chiefs and will be supported by a "Bud Light Touchdown Glass" in-game initiative. The glass will be handed out to Patriots fans in attendance and lights up every time the team scores, as well as during a toast celebrating the Super Bowl LI banner being unveiled in Gillette Stadium for the first time. Versions of the Bud Light Touchdown Glass for a variety of teams are also available for purchase. [kickout id="3"] "Vendor" is the latest in the "Famous Among Friends" campaign that W+K New York launched for the brand this past year with its "Between Friends" bromance. A 60-second spot with the ghost of Spuds MacKenzie ran during the Super Bowl. Last fall, AB InBev wrapped up W+K's campaign starring Amy Schumer and Seth Rogen ahead of schedule. Thus far things seem to be going more smoothly with the "Famous Among Friends" effort, with the agency trading in lighthearted humor centered around friendship rather than attempts at political parody. CREDITSClient: Bud Light Agency: W+K New YorkExecutive Creative Director: Karl LiebermanCreative Directors: Brandon Henderson, John Parker, Erwin FederizoCopywriter: Will BinderArt Director: Jacob WeinsteinHead of Integrated Production: Nick SetounskiExecutive Producer: Temma ShoafAssistant Producer: Jordan LeinenStrategist: Nick DochertyAccount Team: Brandon Pracht, Price Manford, Lauren WilsonBusiness AffairsL Patrick O’Donoghue, Justine Lowe, Brit FryerCommunications Planning Supervisor: Mark MalloyProject Manager: Sunjoo Ryou Production Company: O-PositiveDirector: Jim JenkinsExecutive Producer: Ralph LaucellaExecutive Producer: Marc GrillDirector of Photography: Dion Beebe Editorial Company: Arcade EditEditor: Geoff HounsellPost Executive Producer: Sila SoyerPost Producer: Andrew CravottaEditorial Assistant: Chris Angel/Micah Chase VFX Company: The MillExecutive Producer: Verity GranthamProducer: Clairellen Wallin, Hayley WallachVFX Supervisor: Nathan Kane, Anne Trotman2D Lead: Nathan Kane2D Team: Jimmy Bullard, Ting Jung-Hsu, Taner Besen, Sungeun Moon, Kyle Zemborain, Alex MillerProduction Coordinator: Michael Brown Telecine Company: Company 3Head of Color/Grade Artist: Tom Poole Mix Company: Sound LoungeMixer: Glen LandrumExecutive Producer: Mike GulloProducer: Becca Falborn Music Company: WalkerEP: Sara Matarazzo, Stephanie PigottMusic Coordinator: Marissa Hernandez