Could AI Do That? Brooklyn Film Fest Touts Messy, Imperfect Human Stories

The campaign, from Havas New York, takes a cheeky jab at non-sentient beings

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On a lark, a woman named Gil tried on a jewel-inlaid grill at a pawn shop, but the “near priceless” piece of bling got stuck in her mouth.

Months later, on the verge of a critical job interview, Gil is the very definition of “too much drip.” And she’s sorry—so very regretful for her momentary lapse in judgement, which turned what seemed like a solid joke at the time into a never-ending bedazzled nightmare.

She pours out her heart, and her frustration, in a film called “F*ck, There’s a Grill on My Teeth.”

Now, could a robot do that?

Absolutely not, according to an ad campaign for the upcoming Brooklyn Film Festival that joins the current chorus of smack talk about artificial intelligence, much of it emanating from the creative community.



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