British Organic Dairy Milks It With Insufferable Boy Band

You'll sour on these guys fast

How hard, exactly, does Britain's bucolic West Country rock? Not very, judging by BBH's latest musical marketing for the Yeo Valley organic dairy. The marketer introduces the Churned, a "boy band" that touts the prudent use of our natural resources. The Western World had barely recovered from the brand's 2010 rapping farmers campaign.

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