Brita ad takes aim at plastic-bottle hoarders


I can't wait until Earth Day is over, so we won't be bombarded with sappy "environmental messages" like this Brita ad by DDB Canada. So what if some folks like to fill every nook and cranny of their living spaces with plastic water bottles? Isn't that what nooks and crannies are for? Leave these bottle hoarders alone. They need therapy, but at least they're not littering the countryside. In fact, the whole spot—particularly the pool overflowing with plastic refuse—has a pleasingly pop-art sensibility. They should compost that treacly soundtrack, though—it's crap.

—Posted by David Gianatasio