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You sit down to enjoy a lovely, high-quality craft beer. And then you ruin the gourmet experience by shoving a bunch of Pringles into your gob.
One brewer in Sweden is rectifying this not-really-a-problem problem with a goofy but fun stunt: To go along with the supposed epicurean majesty of its beverage, St. Erik's Brewery created a very high-class snack—potato chips featuring rare Nordic ingredients and sold in a pack of five for a whopping $56.