Bravia site calls a truce on battle of sexes


Sony has a kind of “choose your own adventure” thing going on at a new Bravia Web site. (Once you’re on the site, click on “Choose commercials here” on the left.) A man and woman separately walk up to a store window, where a Sony Bravia high-def TV is on display.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in