Brands Come Together Through Logo Mashups

Even better than the real thing?

When the Tumblr community isn't misunderstanding social justice or letting alcoholic grad students explain themselves via TV-show GIFs, they're mashing things up. Logo Mashups, for instance, takes two somehow related brand logos and puts them together, which is funny when the two brands have little in common. The IHOP/Playboy pairing gave me the best/worst idea for a Hooters-style pancake house, but there's not much else to say about projects like these beyond "here are some logos." That's the problem with mashups; even the clever ones are just reminders of someone else's creative work. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.