This Brand Decided to Charge More on Black Friday, and People Loved It

Loyalty allows for a quick price hike

UPDATE: The sales figures are in, and CAH says it did just as well on Black Friday this year as last year—i.e., the price hike didn't hurt sales. But then, they did much better on the Saturday than last year. The brand writes in a blog post: "That might be from people who were waiting to buy the game until it came back down in price, or, more likely, those are sales from people who heard about the game after our Black Friday press."

Roo Powell is freelance contributor to Adweek.