Bradley Cooper Is Hot, but Not Quite Cool Enough, in Team One’s Hard-to-Believe Häagen-Dazs Ad

A supermodel's tough choice

That hunky Bradley Cooper can do anything he wants, you understand, including strolling into an elegant cocktail party eating ice cream straight out of the container. Lapses in etiquette be damned—just look at those baby blues! And he even brought his own spoon. It helps that he's visiting The House of Häagen-Dazs, which isn't a real place but more of a sugar-fueled fever dream, in this new spot from Team One in El Segundo, Calif. There's a raven-haired supermodel (Jana Perez) who latches onto the smokin' hot Oscar nominee and onetime Sexiest Man Alive for canoodling purposes. Oh but wait, she just wants his dessert. Sure, she does. The General Mills brand, which shot this all-slow-mo, no-dialogue commercial in an 18th-century Baroque chateau in Prague, has never used a celebrity before. (European brand Magnum used a car-hopping Rachel Bilson in a campaign directed by Karl Lagerfeld for its decadent ice-cream bars a few years ago. Could this be a trend?). The Häagen-Dazs ad, meant to luxe up the brand, comes from director Allen Hughes of the famous filmmaking Hughes brothers. It fairly sizzles, and it's hot outside. Eat up!

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.