Boy-band music video sells lab equipment


Collateral Damage sent me a link to this goofy but fairly amusing boy-band-inspired music video for Eppendorf’s epMotion. It’s all about a new automated device or process (or something) for “pipetting,” which involves transporting measured volumes of liquid in research settings. That’s pretty dull material, so kudos to Eppendorf for taking a new tack.

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