Bon Iver’s Justin Vernon Designs Shoe for L.A. Footwear Company

Proceeds benefit animal sanctuary

Los Angeles shoe company Keep has found a way to monetize hipsters' love of animals and ugly shoes by having people from overrated indie bands design shoes to benefit the Best Friends Animal Society. Last year it was Animal Collective, this year it's Bon Iver's Justin Vernon, who put together this fishbone-themed sneaker/moccasin thing. A portion of the sales (which officially start in October) will go to BFAS, which runs America's largest sanctuary for mistreated animals. I guess that explains why all these cats are hugging the Bon Iver shoe. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.