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Is a new ploy for Bojangles restaurants a) clever or b) too clever by half? Its agency, Eric Mower and Associates, hit upon the idea of turning a baggage carousel at the airport in Charlotte, N.C. (where Bojangles is headquartered and the agency has an office), into a moving, 3-D ad for the restaurant chain. Thanks to some artfully placed artwork, fresh biscuits seem to be streaming out of a large oven. The idea is that this will whet the appetites of hungry travelers for Bojangles' "Famous Chicken 'n Biscuits."
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