Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Search online for the words “woman sleeping,” and what will typically come up is a flood of serene, airbrushed images of picture-perfect women in repose.
In media, “when you see a woman in bed, either she’s having great sex with a man or having the best sleep of her life and looks amazing. She wakes up in her white bedsheets with her makeup still on,” said Margaux Revol, strategy partner at U.K. ad agency AMV BBDO.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in