BMW now etching its logo onto your eyelids

A recent BMW movie-theater ad in Germany burned an image of the automaker's logo on the backs of viewers' eyelids—just in case any of them didn't already associate the brand with evil rich people. Never mind how they did it—a better question is why they felt the need to. They're not some unknown startup that needs to grab market share, so what made them insecure enough to go all Lightspeed Briefs on us? I shudder to think. Agency: Serviceplan in Munich. Via Autoblog.