Binge Watching Turns You Into the World's Worst Person, and That's a Good Thing, Says Fox

You've got to have priorities

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Not since Johnny Dangerously have curse words been suggested the way Fox Premium’s new “Son of a Binge” ad does it.

Each of the fargin’ bastages in this spot behaves rudely or irresponsibly because Fox Premium’s can’t-miss binge-able programming is just that good. To be a true “son of a binge,” one must prioritize binge watching over a grandparent’s birthday, buzzing up the delivery guy, being truthful to your children, and stopping people from stealing a car, among other things.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in