Billboards Starting to Learn Who You Are

Facial recognition enables more targeted ads

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It's a bit creepy and more than a little reminiscent of Minority Report, but Immersive Labs in New York City has created billboards and in-store displays that use facial-recognition software to determine the age and gender of the people looking at them—and can change the ad that's displayed based on who you are. We're seen this kind of stuff in Japan. Now, it's on our doorstep. The billboards also use information about their location and the weather to offer even more targeted ads.

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