Billboard touts South Bend's 'pubic' schools

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Writing pubic instead of public is one of the classic typos of all time. It's extra embarrassing, though, when it appears on a giant billboard celebrating your local pubic—sorry, public—school system. That's what happened in South Bend, Ind., this week. A communications firm called the Blue Waters Group issued a mea culpa for the ad, which promotes a local Web site called "I feel terrible. It's a mistake we made, and we're guilty of it and responsible for it, and we take full responsibility for the error," says Blue Water president Patrick Strickler.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in