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Writing pubic instead of public is one of the classic typos of all time. It's extra embarrassing, though, when it appears on a giant billboard celebrating your local pubic—sorry, public—school system. That's what happened in South Bend, Ind., this week. A communications firm called the Blue Waters Group issued a mea culpa for the ad, which promotes a local Web site called SouthBendOn.com. "I feel terrible. It's a mistake we made, and we're guilty of it and responsible for it, and we take full responsibility for the error," says Blue Water president Patrick Strickler.

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