Billboard touts South Bend’s ‘pubic’ schools

Headshot of Tim Nudd

Writing pubic instead of public is one of the classic typos of all time. It's extra embarrassing, though, when it appears on a giant billboard celebrating your local pubic—sorry, public—school system. That's what happened in South Bend, Ind., this week. A communications firm called the Blue Waters Group issued a mea culpa for the ad, which promotes a local Web site called "I feel terrible. It's a mistake we made, and we're guilty of it and responsible for it, and we take full responsibility for the error," says Blue Water president Patrick Strickler. "Four people looked at it, eyeballed it and didn't see the mistake, and those people all work for me. We take responsibility for it. We simply blew it. We did not see the missing 'L.' " Note how he goes out of his way to say he didn't personally see the ad before it went out. Way to throw your people under the bus, Strickler! Via Jalopnik. Photo by Lee MacMillan.

@nudd Tim Nudd is a former creative editor of Adweek.