Bevel Pays Homage to the Black Barbershop With a Video Series Steeped in Great Storytelling

Cultural icons share what it means to be in the barber's chair

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The barbershop has always played a very distinct role in the black male community. It has never merely existed as a place to get a haircut; it’s often a counselor’s office, a safe space and summit ground for generations of men to inform and uplift each other. A barbershop is one of the few places where black men can feel unequivocally in charge and can exercise the utmost agency over how they present themselves to the world.

To emphasize the cultural impact of the black barbershop, ecommerce shaving service Bevel released a powerful 7-part video series called “Bevel Classics,” which takes a look at the different aspect of black grooming, style and why they matter beyond fashion.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in