Bevel Pays Homage to the Black Barbershop With a Video Series Steeped in Great Storytelling

Cultural icons share what it means to be in the barber's chair

Rapper Black Thought and other men tell the stories of how barbershops served as vital community hubs for young black men and helped define their personal styles. Bevel

The barbershop has always played a very distinct role in the black male community. It has never merely existed as a place to get a haircut; it’s often a counselor’s office, a safe space and summit ground for generations of men to inform and uplift each other. A barbershop is one of the few places where black men can feel unequivocally in charge and can exercise the utmost agency over how they present themselves to the world.

@ShannonL_Miller Shannon Miller is Adweek's Creative and Inclusion Editor.