Better Oats Snaps Up Pepsi's Lapsed 'Choice of a New Generation' Slogan

Thrifty brand gloats about its coup

"The choice of a new generation" is no longer Pepsi-Cola, backed by a moonwalking Michael Jackson. It's Better Oats, backed by a doofus in his underwear in an unbearable commercial (below) where he sings about a "23-flavor celebration." Yes, how the mighty tagline has fallen. Pepsi allowed the trademark on its classic '80s slogan to lapse, and it's been snapped up by MOM Brands for its oats product.

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