Best Buy Turns Geek Squad Into Human Backpacks

Wearing other humans is OK for a change

Crispin Porter + Bogusky has taken Best Buy's Geek Squad, removed them from their adorable little black-and-white Volkswagen Beetles, and turned them into human backpacks for the chain's latest back-to-school effort. Somehow, CP+B has managed to make wearing another human—a staple of horror movies—into something cute and almost sweet.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in