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Nothing says "family" like pretending to love the terrible gifts your relatives have gotten you for the holidays.
That, at least, is the basic premise of a new 30-second Christmas ad from Heineken starring Benicio del Toro, and emphasizing that Heineken is, technically speaking, a family-owned business.
Part of Publicis Worldwide's new "There's more behind the star" campaign, it's the latest in a series of spots, launched earlier this year, featuring the A-list actor as a spokesman for the brewer, whose logo is, like him, a star.