Belize Makes Most of Unflattering Mention on Breaking Bad

Offers vacations to Vince Gilligan and cast

Headshot of Tim Nudd

Taking "a trip to Belize" doesn't sound fun, at least the way the phrase was used on Breaking Bad last Sunday. But the small Central American country took the reference in stride and is out to prove that a visit to Belize isn't, in fact, a one-way trip to oblivion—by offering free vacations to Vince Gilligan and eight members of the AMC show's cast.

"Many of us are big fans of the show and can't wait to see what happens over the last six episodes," the tourism board (with help from ad agency Olson) wrote in its invitation. "While we hope that some of our favorite characters don't get 'sent on a trip to Belize' in the show, we do hope you will take us up on the following offer—we'd like to send all of you on an ACTUAL trip to our country after the season is over."

As Olson explained to us in an email, this is certainly a better response to the unflattering mention than just freaking out about it.

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@nudd Tim Nudd is a former creative editor of Adweek.