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Being Black is not a crime. That this message needs amplifying in 2020 is a sad inditement of the inequality that continues to decimate communities and cost lives, but it’s a stark reminder that San Francisco ad agency Goodby Silverstein & Partners has emblazoned across the windows of its office.
Prompted by the police-involved killings of George Floyd and Breonna Taylor, the agency said the activation aims to combat racism and raise awareness of the fact that Black people are three times more likely to be killed by police.
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