Behind the scenes: Gatorade’s ‘Big Head’

Been meaning to link to this for a while: Element 79’s great “Big Head” commercial for Gatorade. Here’s some background from Screen magazine on the technical challenges of making the spot. Says a producer: “We were very cognizant of making sure that we didn’t make it creepy.” Unlike, say, the new Burger King spot with the midgets.

—Posted by Tim Nudd