Beer Labels Come Deliciously to Life in Great Animated GIFs

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Here's a fun project for beer lovers. Boston-based video editor Trevor Carmick has started animating the labels of some of his favorite brews, sharing his creations as animated GIFs. The results are subtle but enjoyable, like the Magic Hat #9 can whose label now swirls hypnotically, practically mesmerizing you into drinking it. On his LinkedIn profile, Carmick notes the initial success of his side project: "To my surprise, people enthusiastically responded to my label creations and I now enjoy a small online following of craft beer lovers as well as several breweries." Given the way his site is making the rounds on some of the nation's largest blogs this week, he might need to rephrase that soon. Check out a few of his creations after the jump, and visit his site for more.

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@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."