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A star is born!
The infant in this BBH London campaign for first aid awareness group St. John Ambulance is quite the thespian. Little Lucy turns in a powerful performance, plugging the availability—today only, Oct. 13—of a free babygrow (a kind of stretchy onesie) at select Tesco stores throughout the U.K.
This particular bodysuit is designed to teach parents what to do if their baby stops breathing. Its front is decorated with a colorful reminder of the proper procedure to follow after first calling an ambulance—five puffs of air into baby's mouth, then 30 pumps on the chest, followed by two puffs and 30 pumps repeated.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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