BBH intern’s job is simply to pick up chicks

Intern projects can be pretty boring. Not so for young Brian Moore, a 23-year-old summer staffer at Bartle Bogle Hegarty in New York. Moore somehow convinced BBH that he should spend his time there catting around town with the ladies. His brief was to find something or someone to make famous. Might as well try to pick up some girls in the process, the wise-beyond-his-years intern figured. He and a couple other summer slaves hatched a social-media stunt called "Dating Brian," in which Moore vowed to go out with 30 girls in 30 nights. He's hitting the social networks to find willing subjects and even letting his audience determine what they do (within reason, I suppose). The project certainly has echoes of Leo Burnett's David on Demand effort for Cannes. And Moore is well on his way to accomplishing his task of drumming up attention: The Village Voice and Mashable have given his project writeups.