'Baskin-Robbins Got Me Like' Is 2018's Twerkiest, GIFiest, Meme-iest Ad Campaign

Agency 22squared and Psyop create 'a new language for the brand'


This is not your father’s Baskin-Robbins. Unless he’s one of those dads who really loves to embarrass you by singing along to Ariana Grande at full volume in the car.

The ice cream brand’s newest campaign, “Baskin-Robbins Got Me Like,” revels in the meme culture of the moment by embracing not just a popular piece of lingo, but also bright and GIF-friendly imagery that, regardless of your feelings on them, are certain to get your attention.

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