Barry Diller does not enjoy the Big Shocker

How should one react when getting the Big Shocker? Barry Diller asked himself that after inheriting the product when IAC purchased What is the Big Shocker? It’s an oversized “We’re No. 1”-style foam-finger rendition of—how should we put this?—a certain obscene hand gesture. (Wikipedia can explain further.) According to a 2005 New Yorker profile, CollegeHumor’s 25-year-old founders made gobs of money selling these things. But an IAC rep says they will be “phased out.” Josh Abramson, one of’s founders, jokingly says the site might just offload the remaining inventory in Times Square (which is just what that neighborhood needs). Until then, the Big Shocker is still available for a mere $9.95, plus shipping and handling.

—Posted by Tim Nudd