Barefoot Wine Ad Made From 18,000 Pieces of Beach Trash

Billboard touts conservation film series

Strewn across beaches, it's ugly as sin. Gathered up and presented on a billboard, it cleans up quite nicely. BBDO San Francisco this month constructed a billboard on Venice Beach made from almost 18,000 pieces of beach trash—as a teaser advertisement for One Beach, a film about beach conservation, sponsored by Barefoot Wine & Bubbly.

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