Banana Boat Wants to Help Men Spend More Manly Time in the Sun

Let your elbow hair blow in the desert breeze

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Banana Boat for Men is putting sunscreen in terms guys can understand, with words like "bacon" and "nap."

You, lazy pig that you are, will turn into crispy pork parts if you fall asleep in the sun—but only if you don't use the brand's product, says one spot in a new series of four.

Each spot from JWT in New York is tightly written and neatly shot. One, for example, packs in a charming little cut of a tortoise, while urging you to be bold.

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