Awkward: NYT Runs Underwater iPad Ad Above News of Airline’s Ocean Crash

Odd placement removed after 2 hours

Headshot of David Griner

Well here's a truly unfortunate ad placement. Right above the headline "Malaysia Says Jet Went Down in Ocean" on today's New York Times homepage, readers saw a large animated ad with divers using the Apple iPad Air underwater.

"See the unique ways people are using iPad around the world," notes the ad's closing headline, which lingered onscreen for several minutes above the update on missing Malaysia Airlines Flight 370. The ad was up for about two hours this afternoon before appearing to be removed around 3:30 p.m. Eastern. 

Click here to see a full-sized version of the ad placement.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."