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German automaker Opel isn't a household name in the U.S., but in Europe it is synonymous with "extremely boring car," "kinda lame" and "crap car." These are words straight from the mouths of the consumers in the ad below, not ours.
To prove that preconceived notions about brands can unduly sway opinion, Opel hired a hypnotist to wipe people's minds clean of any associations they had with the General Motors-owned brand in this Danish campaign from UncleGrey.