Australia’s ‘Stoner Sloth’ Anti-Marijuana Campaign Is an Instant and Classic Fail

Young people love ads meant to shame them

There's a long and not-very-proud tradition of anti-drug advertising that gets ridiculed for missing the mark with young audiences. Australia's New South Wales government just added a classic new entry to that hall of shame with #StonerSloth, a campaign designed to shame teens who get high—but who are finding the ads hilariously delightful instead.

@nudd Tim Nudd is a former creative editor of Adweek.
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