Australians Getting Their Names on Coke Bottles and Cans

150 names also get their own song

Coca-Cola wants to be on a first-name basis with Australians, 150 times over. The soda brand has launched its "Share a Coke" summer campaign, in which 150 of the nation's most popular names are printed on Coke bottles. Each name also has its own song on Coke's Facebook page, and people with weird names will have a chance to customize their own cans at participating stores. Kind of a random idea, but I like it. I hope they printed enough "Bort" cans, though. As I understand it, those will get snapped up fast. Via PSFK.

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.