Australian Brewer Diligently Solves All of Your Beer Predicaments

Break out the beakers, there's a beer blast in the lab! Publicis Mojo's "Pioneering beering" campaign for Australia's Hahn SuperDry was successful last year, and these new iterations—starring doofus researchers Howie and Binkers seeking solutions to "beer predicaments" in the brewer's righteously retro research center—are similarly pleasing concoctions. "Spill-Proof Beer" is the breakout hit, with more than 1 million YouTube views in two weeks and lots of coverage in the blogosbeer. (Ha ha, tipsy wordplay!) You've gotta love the robotic arm that holds a frosty glass of Hahn perfectly still despite some enthusiastically inept disco dancing and pokes from a boxing glove on a pole.