Audi Wrote a Script for Websites to Install to Block Visitors Who Are Driving

Åkestam Holst takes novel approach for a spin

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Do you visit websites on your smartphone while you drive? Hey … are you driving and surfing the internet right now?!

If so, knock it off! Your chances of having an accident triple when you engage in such stupidity. And four out of five drivers admit to making this jackass move.

Such statistics prompted Audi and Swedish agency Åkestam Holst to create a safety campaign that takes a refreshingly direct route to reach folks who choose to go online with one hand while steering with the other.

Instead of crafting a 30-second commercial with twisted metal and gallons of blood—these can be effective, but also easily ignored—the team developed a free snippet of computer code for website scripts.



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