Aubrey Plaza and LG Really Wanted Ryans to Upgrade Their Phones

Sweepstakes spot also gets the Queer Eye touch


Here’s one for the Ryans out there. An LG campaign targets the half-million-plus people named Ryan in the U.S. with some wiggle room for the rest of us to score a sleek new phone.

The Ryan Sweepstakes began with a TV ad created by 72andSunny New York starring Aubrey Plaza and Queer Eye’s Jonathan Van Ness trying to convince a regular Ryan to upgrade his phone to the LG G7 ThinQ.

Everyone in Ryan’s life—his friends, grandma, complete strangers—criticizes him for not upgrading his phone, even saddling him with the not-too-flattering nickname of “Dongle Boy.”

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