AT&T's 5G Helmet for Deaf Athletes Makes Football More Accessible

The brand worked with agency Translation and Gallaudet University to close a communication gap in the sport

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In 1892, a quarterback named Paul D. Hubbard invented a way to communicate privately with his teammates at Gallaudet University, a school for deaf and hard of hearing students. Worried that opposing teams could steal Gallaudet’s plays because they were communicating through American Sign Language (ASL), Hubbard proposed they gather together in a tight circle to strategize. 

That formation became known as the huddle, and it is now a fixture of football at all levels, from high school to the NFL. 

But

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in