Athlete Outruns the Wreckage of Injury in Canadian Paralympic Spot

Stunning ad from BBDO Toronto

This BBDO Toronto spot for the Canadian Paralympic Committee takes the gold for inspired visual storytelling. Amputee runner Alister McQueen races around a track at night, initially dodging stray wheelchairs, then encountering increasingly complex elements of an injurious auto accident and its aftermath. He runs through a physical rehabilitation room and trauma ward staffed with medical personnel, then past emergency crews, ambulances and the twisted wreckage at the crash scene itself.

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