Artist has a beef with new meat campaign


When we saw the beef industry’s new “Powerful Beefscapes” ads (left), they rang a bell. Then we remembered Nicolas Lampert’s “Meatscapes” (right), which we wrote about last May. The similarities are striking, with giant cuts of beef dominating meaty landscapes in both efforts. In our earlier piece, we even suggested (jokingly) that the beef council build a campaign around Lampert’s work.

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