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One of the perks of winning at the AICP Awards is that your ad goes into the archives of the Department of Film at the Museum of Modern Art. This brings a new level of bragging rights to advertising creatives, whose work doesn’t too often reside next to masterful fine art.
The call for entries for the 2017 AICP Awards amusingly plays up this perk by pitting giants of art and advertising against each other—in three comic videos that look at who actually has more work in MoMA.