Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
America's homeless face myriad challenges, from mental illness to problems with addiction and substance abuse to amateur typography. The last of those is something that a Chicago art director is trying to address through a project called The Urban Type Experiment.
"As an art director it's my job to grab people's attention with great design every day. So I set out to see if great design could have an impact on people in the most ignored platform," the site says.
Basically, the art director makes the acquaintance of a new homeless person every week, re-letters his or her signage, then checks back to see if the efforts helped at all.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in