Are Whale Noises the Secret to Business Success? This Guy With a Man Bun Says Yes

FlieMaker spots lean into the hippie vibe

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There’s one in every company … that dude in a man bun who thinks that expressionist movement, primal therapy, and core exercises will solve all your complicated workplace problems.

He is wrong, of course, and he makes a spectacle of himself in daily meetings. He’s undaunted, though, spouting platitudes like, “Learn to balance our bodies, and the budgets will balance themselves,” while sitting on a yoga ball.

This emotive guy is at the heart of a new campaign for FileMaker, an Apple subsidiary that helps execs at small business and non-tech companies create their own custom apps without having to know how to code.

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