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Last month, we wondered how long all those Super Bowl ad characters would last on Twitter. The answer was a bit surprising, if only because the personality with the highest potential—the mulleted and inventive PepSuber—was one of the first to drop off. The Pepsi-SNL crossover character quickly racked up over 1,000 followers but abruptly stopped posting on Feb. 24. H&R Block's Tax Guy Murray, the man threatened with death for boning up the Grim Reaper's taxes, deserves credit for playing out his ad's story line.
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