#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Let’s just be honest with each other: No one likes sizzle reels.
No one likes making them. No one likes updating them. Heck, no one even likes watching them. Besides breaking up the monotony of a work conference speaker lineup, they basically just take up editing time and website real estate while conveying a vague aura of “legit-ness.” (Not to be confused with legitimacy, which has no place in the world of sizzle reels.)
So when The Atlantic’s Re:think branded content studio was looking at ways to feature its work, the team decided to ask: Is it time to retire the sizzle reel?
And they started by posing the question to no less than documentary filmmaker and advertising legend Errol Morris.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in