Ad of the Day

Are Sizzle Reels a Complete Waste of Everyone's Time? The Atlantic and Errol Morris Say Yes

Ad and production pros vent about an industry-wide pet peeve

The Atlantic's branded content team, Re:think, asks industry veterans to weigh in on whether sizzle reels are worthwhile.Atlantic Re:think
By David Griner

February 19, 2019

Let’s just be honest with each other: No one likes sizzle reels.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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