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The U.K's Channel 4 is rebranding, and the results are bizarre but stunning.
A series of new idents—short video signatures to air on the network—feature natural but surrealistic scenes. In one, rocks fall from the sky to disturb a lush forest landscape. In another, a masked person performs some kind of ceremonial dance inside a cave. In a third, a small army of men in white protective suits harvest chunks of mysterious blue rocks from a cliff they've demolished.
Directed by Jonathan Glazer, they evoke a hypnotizing blend of The Twilight Zone and National Geographic—or maybe just a heavy dose of David Lynch à la Twin Peaks.
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