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It took a few seconds, but last night, while watching the launch of the new Ford "Bold moves" campaign on American Idol, I figured out what other current campaign this new effort is reminiscent of: the “Life Takes Visa” campaign. It’s much more subtle than the blatant similarities we’ve seen recently between some spots; this is much more a question of sensibility. Both are campaigns-as-manifesto, featuring a key word or phrase—“Bold” in Ford’s case, and “Life Takes” in Visa’s, to which all sorts of other attributes are then generously applied.
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